Sunday, April 28, 2024

How a Company in Thailand Uses Language Learning to Gain a Competitive Edge

A Thai company gains a competitive edge by utilizing language-learning techniques.

Language barriers and cultural differences pose challenges to globalized trade, despite the perception of an interconnected world. Stuart Jay Raj, Managing Director of NFQ’s Thailand operations, has spent years perfecting language learning processes to address these obstacles. Growing up in both his biological and surrogate families, Raj was exposed to multiple languages and realized the potential of language fluency in breaking down communication walls. He moved to Thailand in the late ’90s and does not identify solely with one nationality due to his deep connection with various cultures. Fluent in numerous languages, including English, Thai, Mandarin, Malay, Indonesian, Spanish, Danish, and Norwegian, Raj believes in removing preexisting language filters to hear sounds accurately and improve speaking abilities. He approaches language learning as decoding the meaning and the way it is spoken. Raj’s teaching methods, tailored for the analytical minds of those in the high-tech sector, can bring significant returns on investment for IT companies. Language skills enhance market competitiveness, customer service, international collaboration, talent recruitment, partnerships, and overall company growth.

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