Wednesday, June 7, 2023

Tourism industry in Asia Pacific projected to exceed pre-pandemic levels by 2025

The Asia Pacific tourism industry is expected to exceed its pre-pandemic peak in 2025, according to a report by hospitality consulting firm, Horwath HTL. The report predicts that domestic tourism would lead the recovery, with international arrivals also set to return, albeit more slowly. Countries such as China, India, and Indonesia are expected to see a faster recovery due to their large domestic markets. However, vaccine rollouts, travel restrictions, and the emergence of mutations remain key factors that may impact the industry’s recovery.

Travel experiences in the Asia Pacific region are expected to surpass pre-pandemic levels by 2025, according to Arival Co research. The study predicts the sector will generate $67bn next year, rising to $75bn by 2025. The research also suggests online bookings will exceed 30% of all tours, activities and attraction bookings worldwide by 2025, compared to 17% in 2019. However, online booking volume across Asia Pacific is expected to more than triple during the same period. The study advises tourism operators to create more small-group immersive experiences that get travellers off the beaten track and to make these experiences discoverable and bookable on mobile devices. Tour operators will need to respond to younger travellers who are willing to pay for experiences, according to Douglas Quinby, CEO of Arival Co.

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