Tuesday, July 23, 2024

TAT and Jeollanam-do jointly promote Songkran and Jeongnamjin Jangheung Water Festivals


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TAT and Jeollanam-do are collaborating to promote two water festivals: Songkran in Thailand and Jeongnamjin Jangheung Water Festival in South Korea, aiming to boost tourism.

Thailand-Korea Tourism Collaboration

Thailand Authority of Tourism (TAT) and Jeollanam-do, a South Korean province, have teamed up to promote two major water festivals. The collaboration aims to boost tourism by highlighting the cultural significance and unique attractions of both events.

Songkran and Jeongnamjin Jangheung Water Festivals

The first is Thailand’s Songkran, a traditional New Year celebration known for its water fights. The second is Jeollanam-do’s Jeongnamjin Jangheung Water Festival, featuring water sports and cultural activities. This joint promotion underscores the shared joy of water festivals across different cultures.

In a remarkable collaborative effort, the Tourism Authority of Thailand (TAT) and Jeollanam-do, a province in South Korea, have joined forces to promote two significant water festivals: Songkran and Jeongnamjin Jangheung Water Festival. This partnership aims to boost cultural exchange and tourism between the two nations.

Songkran, celebrated in Thailand from April 13 to 15, marks the traditional Thai New Year. It is renowned for its water fights, where participants drench each other in a symbolic act of cleansing and renewal. The festivities also include parades, beauty pageants, and traditional performances, offering a vibrant spectacle for tourists.

On the other hand, the Jeongnamjin Jangheung Water Festival takes place in July in South Korea. It features various water-based activities, such as rafting, water slides, and traditional Korean games. The festival also highlights local cuisine, music, and dance, providing an immersive cultural experience.

Through joint promotional activities, TAT and Jeollanam-do aim to attract more tourists to these unique water festivals, fostering a deeper understanding and appreciation of each other’s cultures. This initiative is a testament to the power of cultural exchange and cooperation in enhancing global tourism.

Source : TAT and Jeollanam-do jointly promote Songkran and Jeongnamjin Jangheung Water Festivals