The Tourism Authority of Thailand has completed the second edition of its “The One for Nature” project, promoting sustainable tourism and offering travelers the chance to win a sustainable tour package. The campaign included online activities and on-ground initiatives across Thailand, and concluded with the creation of artificial reefs in Phuket.
TAT Concludes Second Edition of “The One for Nature” Project
The Tourism Authority of Thailand (TAT) has successfully concluded the second edition of its “The One for Nature” project, which aimed to promote high-value and sustainable tourism experiences. This initiative aligns with TAT’s Corporate Plan 2023-2027, showcasing Thailand as a quality destination for environmentally conscious travelers. The campaign featured online and on-the-ground activities, highlighting Thailand’s rejuvenated natural beauty.
Online and On-Ground Activities Encourage Sustainable Tourism
The one-month online campaign encouraged travelers to share their favorite destinations in Thailand on social media for voting. The top two participants won a four-day sustainable tour package, including flights, accommodation, meals, and activities. Responsible tourism activities took place in Pattaya, Chon Buri, Chiang Mai, and Phuket, involving workshops on recycling and repurposing waste to create treasure.
Rehabilitation of Marine Ecosystem in Phuket
The campaign concluded in Phuket with a collaborative effort between TAT, the Department of Marine and Coastal Resources, and SCG. Artificial reef structures, shaped like elephants and made from marine-friendly materials, were constructed to promote marine ecosystem rehabilitation. These structures were placed underwater at Ko Racha Yai with the help of volunteers and the Racha Phuket Hotel. Overall, “The One for Nature” project showcased Thailand’s commitment to sustainable tourism practices and the country’s natural wonders to global travelers. [120 words]