Thailand’s Prime Minister has signed a letter of intent with eight prominent Chinese tourism players to boost Chinese tourists’ confidence and promote high-quality tourism in Thailand. The partnership aims to reach a target of 4-4.4 million Chinese tourists by 2023.
Thailand and Leading Chinese Tourism Players Sign Letter of Intent to Boost Tourism
Thailand’s Prime Minister, Mr. Srettha Thavisin, recently visited China to sign a letter of intent (LOI) with eight prominent tourism players in China. This partnership aims to enhance Chinese tourists’ confidence and promote high-quality tourism to Thailand. Signees include Huawei Technologies, Trip.com Group, Meituan.com, Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip. The goal is to attract 4-4.4 million Chinese tourists to Thailand by 2023.
Strengthening Strategic Cooperation Between Thailand and China in Tourism
During the signing ceremony, Prime Minister Mr. Srettha Thavisin emphasized the Thai government’s commitment to strengthening the comprehensive strategic partnership between Thailand and China. This entails cooperation in multiple sectors, including trade, investment, education, art, culture, and tourism. The LOI serves as a foundation for long-term strategic cooperation in promoting quality tourism and maintaining trust in Thailand. Additionally, Thailand has implemented a visa exemption scheme for Chinese travelers until February 2024.
Promoting Tourism and Enhancing Traveler Experience
The letter of intent signed by Thailand and leading Chinese tourism players aims to promote tourism and enhance the overall traveler experience. By boosting Chinese tourists’ confidence and ensuring high-quality tourism, the partnership strives to attract a significant number of visitors from China. Thailand’s Prime Minister highlights the importance of cooperation in various sectors for the benefit of both countries. With the visa exemption for Chinese travelers in place, both Thailand and China are working together to create a favorable environment for tourism.