Tuesday, August 9, 2022

TAT strengthens presence in the Middle East market

The Tourism Authority of Thailand (TAT) is strengthening Thailand’s presence as the preferred tourist destination among Middle East travellers to drive interest in returning to Thailand in the post COVID-19 situation.

This has come about through the recent participation in the Arabian Travel Market (ATM) 2022, latest partnerships with Qatar Airways and Almosafer – one of the region’s top three largest online travel agents, and a number of marketing and promotional activities.  

TAT led a Thai delegation that included 18 hotels, three hospitals, two travel agencies and one theme park to participate in the ATM 2022, held on 9-12 May, in Dubai, United Arab Emirates. Across the four-day event, the Thai delegation had on average 128 business appointments each, or over 3,000 sessions combined. This is expected to boost tourism from the Middle East market to Thailand, and generate about one billion Baht income for 2022.

“The interest in returning to Thailand is on the rise, and this is certainly a sign that the market was recovering quickly after the COVID-19 situation. Thailand’s focus at the ATM 2022 was on doing business with the upper market segment, such as families, medical treatment groups, and the new sector of women travelling on their own for…

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