The Tourism Authority of Thailand (TAT) has launched a new marketing campaign with the hope of luring 200,000 visitors from seven growing markets in Asia.
The programme called “Give Me Five” is set to increase shopping among tourists from Cambodia, Laos, Myanmar and Vietnam (CLMV) along with Indonesia, Malaysia and India.
The campaign will target families, women and incentive groups from 19 cities in India, Indonesia, Lao PDR., Vietnam, Myanmar, Malaysia and Cambodia, which are served by TAT’s campaign partner airlines, Thai Airways International and Thai Smile Airways.
Visitors travelling on the partner airlines on any of their flights between now and 30 September, 2019, will be eligible to receive discounts of 5-50% on a broad range of products and services along with many other privileges at the campaign’s partner retail shopping outlets, The Mall Group, Central Group and the Ratchprasong Business District Association in Bangkok.
To overcome the baggage weight restrictions, the partner airlines will give the shoppers an extra allowance of five kilogrammes per person on the return sector to their home cities.
TAT Governor Mr. Yuthasak Supasorn said, “The ‘Give Me 5’ tactical campaign is being launched in countries which have their school holidays and a number of long weekends during these off-peak months. It is expected to…