Bangkok, May 8, 2019 – The Tourism Authority of Thailand (TAT) recently hosted 40 top tour operators and travel experts from five Central and Latin American countries for the first ever fam trip and business networking session in Thailand.
Taking place from 27 April to 7 May, the event incorporated with Emirates Airlines, Turkish Airlines, and Bangkok Airways for the travel trade from this region.
The group arrived in Thailand from Sao Paulo, Brazil, on 28 April and was escorted by TAT Los Angeles Office on visits to popular tourist attractions in Bangkok, Ayutthaya, Phuket, Ko Samui and Phang Nga.
A market briefing, product presentation and the “Amazing Thailand Latin America Trade Meet” were organised on 2 May, at the Park Hyatt Bangkok Hotel, the first such event in Thailand.
The fam trip for the travel trade from Brazil, Argentina, Mexico, Chile and Colombia was organised as part of the TAT strategy to tap potential new markets, diversify the current range source markets and reduce over-exposure to visitors from any one region.
The Latin America tourism market is considered a strong potential market for Thailand.
In 2018, Thailand hosted 202,106 visitors from Latin America, generating approximately 15 billion Baht or 500 million US dollars in revenue. The market is likely to grow further in 2019. The major source markets are Brazil,…
