Thailand has become synonymous with good food. Thai cuisine has an international reputation as good as they get.
From humble street food to posh restaurants, from tried and tested to trendy and new, from common and convenient kuai tiao (noodle soup) to popular khao man kai (chicken and rice) to spicy som tam (papaya salad), and other dishes too many to list, Thai streets and restaurants are teaming with food famous the world over.
The Tourism Authority of Thailand (TAT) has been playing a significant role in getting the kingdom’s gastronomy word out. Their priority efforts to increase awareness and appreciation for gastronomy tourism is partly driven to build bridges with the agricultural sector, which remains the country’s biggest employer and largest industry overall.
The Thai economy revolved around agriculture for centuries and well before tourists were arriving in measurable numbers.
TAT wants to highlight that and blend the two. Many Thai dishes also place great emphasis on nutritional ingredients including high-value herbs, which helps TAT focus on health and general wellness.
Promoting gastronomy tourism makes economic sense, too. Food tourism can generate billions of dollars in…
