Bangkok, 22 February 2019 – The Tourism Authority of Thailand (TAT) is seeking to inspire environmental, cultural and social awareness among locals and visitors alike by placing responsible tourism at the heart of “The Seasons” travel short documentary series with 12 episodes uploaded and available for viewing on the TAT Newsroom from now until October 2019.

TATs The Seasons documentary series inspires responsible tourism
From Left: Mr. Kitsana Kaewtumrong, TAT Executive Director of the Advertising and Public Relations Department; Mr. Pipat Apirakthanakorn, owner of ECOSHOP&Brand O and KidKid; Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications; H.E. Weerasak Kowsurat, Minister of Tourism and Sports; Mr. Charun Ohnmee, TAT Deputy Governor for Policy and Planning; and Mr. Dwight Turner, Director of Courageous Kitchen, at the press launch of “The Seasons”.

H.E. Weerasak Kowsurat, Minister of Tourism and Sports, said: “Responsible tourism plays a pivotal role in conserving nature for future generations, and sustainability is everyone’s responsibility. While Thai people will be encouraged to ensure the beauty of our natural and cultural heritages, visitors will be inspired to travel more responsibly and respect Thailand’s nature and culture.”

The Seasons is a unique documentary series that tells stories of the way of life of the Thai people, and the amazing scenery of 12 natural attractions in different seasons and regions. Four episodes have already been released: “Into the Rainforest”, “The End of the Cliff”, “The Highest Faith” and “Gone in the Mist”. The next episode, “The Sea of Lives,” is scheduled for March.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said: “Each episode of The Seasons represents either one of Thailand’s three seasons: rainy, cool, and summer, while focusing on responsible and sustainable tourism to educate the public, students, media, tour operators and related agencies….

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