Thailand and Japan have swapped their top positions as the countries Chinese travellers felt comfortable visiting in the latest survey by Hotels.com.

The survey released on also showed Thailand had dropped in the top 10 destinations visited by the Chinese in the last 12 months.

The survey conducted by Hotels.com showed that the new generation of Chinese travellers’ needs and preferences have changed.

Tour groups have grown to be outdated as Chinese travellers are growing to enjoy independent travel in Thailand.

They are more likely to travel on a free-and-easy basis, thanks to Thailand’s local delicacies, ease of visa application, quality of accommodation, and shopping paradise that greatly attracted Chinese travelers.

The kingdom was second behind Japan when the Chinese were asked about countries they felt most welcomed this year.

Last year, Thailand topped the category, with Japan coming second. “Widespread acceptance of Chinese mobile wallets, sufficient translations/signage and ease of information” were the factors that kept Thailand in the second place, the booking website said.

Tourists from China visiting Thailand
Tourists from China topped foreigners visiting Thailand with 6 million arrivals to Thailand in the first half of this year

Chinese millennials born after 1990 are pushing the boundaries of international travel, increasing their travel expenditure in the…

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