The Tourism Authority of Thailand (TAT) is in the process to enter into a partnership with Alibaba, and its online travel subsidiary Fliggy.com, to develop an online platform promoting Thai small tourism operators and emerging destinations to Chinese travellers.

Mr. Yuthasak Supasorn, TAT Governor, said that Alibaba will team up with TAT to partner tourism marketing activities through its online platforms and connect with Alibaba’s other marketing channels to develop big data for the Thai tourism industry.

Some critics voiced concern that Alibaba’s travel subsidiary (Fliggy) might monopolise the Chinese tourist market and affect local online travel agencies

“TAT’s partnering with Alibaba, China’s leading online ecommerce company, will help increase the competitiveness of small and medium-sized tourism companies in terms of the new development of products and services that will increase the number of Chinese tourists travelling to Thailand.

Mr. Yuthasak Supasorn, TAT Governor

“We hope it will also help both new arrivals and return visitors from China discover emerging secondary destinations, so it is a ‘win-win’ situation for both parties,” he added.

While complete details are still being finalised, the portal is expected to cover the complete digital experience for Thailand’s tourism.

This starts with the visa process…

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