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TAT plans to showcase Thai cultural elements and soft power through Thai Fight Rome 2025, promoting Thailand’s heritage and Muay Thai sport to international audiences.
Thai Boxing Spectacle Set to Conquer Rome
The Tourism Authority of Thailand (TAT) is leveraging the upcoming Thai Fight Rome 2025 as a platform to showcase Thailand’s cultural soft power. This prestigious Muay Thai event will feature elite fighters and incorporate traditional Thai cultural elements, demonstrating the kingdom’s rich heritage to an international audience.
Cultural Integration and Tourism Promotion
The event aims to blend Thailand’s martial arts legacy with contemporary entertainment, featuring traditional music, dance performances, and cultural exhibitions alongside the fights. TAT sees this as an opportunity to promote Thailand as a premier tourist destination while highlighting the country’s unique cultural offerings to European spectators.
The Tourism Authority of Thailand (TAT) is set to showcase Thailand’s cultural heritage and martial arts prowess at Thai Fight Rome 2025, merging traditional Muay Thai with modern entertainment. The event, scheduled to take place in the historic Italian capital, will feature elite Thai fighters demonstrating the ancient art of eight limbs alongside cultural performances highlighting Thai music, dance, and traditional ceremonies.
TAT aims to leverage this international platform to promote Thailand’s soft power elements, including its rich martial arts tradition, hospitality, and entertainment industry. The event will incorporate elements of Thai festivals, traditional music, and ceremonial aspects of Muay Thai, including the Wai Kru ritual.
Local Thai restaurants will offer authentic cuisine to spectators, while Thai massage practitioners will demonstrate traditional healing arts. The event is expected to attract thousands of European spectators and global viewers through live broadcasts, serving as a significant opportunity to strengthen Thailand’s cultural influence in Europe.
Source : TAT Highlights Thai Cultural Soft Power at Thai Fight Rome 2025
