Friday, March 29, 2024

Thailand 4.0 could benefit MICE tourism – Business, Tourism, Travel

Related

Thailand to welcome 36 million foreign tourists in 2024

Thailand plans to attract 36 million foreign tourists by...

TAT Partners with Tourism Cares for Sustainability

TAT collaborates with Tourism Cares to promote sustainability in...

Foreign tourists are increasing their spending in Thailand

Foreign tourists in Thailand are spending more money, indicating...

TAT leads Thai delegation to ITB Berlin 2024

Thailand's Tourism Authority Governor leads the country's delegation to...

A spate of economic reforms and infrastructure projects are being rolled out under ‘Thailand 4.0’, a large-scale government strategy that aims to elevate the country’s development model.

Mega projects within the strategy include a submarine cable network that connects Thailand, Hong Kong and China, an electric rail system in Bangkok, and the expansion of major airports including Suvarnabhumi Airport, Don Mueang International Airport and Chiang Mai International Airport.

News of projects in the pipeline has sparked interest from foreign players in the region including India and Japan.

Where investors are eager to tap into opportunities, the MICE industry will undoubtedly flourish from this uptick of activity. Thailand Convention and Exhibition Bureau (TCEB) anticipates the growth of business events and expects newfound interest in areas outside of Bangkok including Hua Hin and Pattaya.

Plans are underway to grow Pattaya as a MICE destination.

Thailand 4.0 is an economic model that aims to unlock the country from several economic challenges resulting from past economic development models which place emphasis on agriculture (Thailand 1.0), light industry (Thailand 2.0), and advanced industry (Thailand 3.0).

“By enhancing MICE as a driving force behind the economic growth, we connect the international business community including Thailand…

Read the complete story on Thailand Business News