TAT and Sharp Corporation sign MOU to co-promote ‘Amazing Thailand Amazing 8K’

Bangkok, 4 April, 2018 – The Tourism Authority of Thailand (TAT) and Sharp Corporation recently signed a two-year Memorandum of Understanding (MOU) to jointly promote TAT’s ‘Amazing Thailand’ campaign, utilising Sharp’s latest Aquos 8K series technology to produce a cutting-edge HD video of Thailand’s diverse tourism destinations, attractions and events.

TAT and Sharp Corporation sign MOU to co-promote ‘Amazing Thailand Amazing 8K’ 1
(In photo, front left) Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications; Mr. Yuthasak Supasorn, TAT Governor; Mr. Robert Wu, Managing Director, Sharp Thai; and Mr. Yoshihiro Hashimoto, Executive Managing Officer and Head of President Office, Sharp Corporation

Those present for the MOU signing included a TAT delegation led by Governor, Mr. Yuthasak Supasorn, and Deputy Governor for Marketing Communications, Mr. Tanes Petsuwan, together with Sharp Corporation Head of the President’s Office, Mr. Yoshihiro Hashimoto, and Sharp Thai Managing Director, Mr. Robert Wu.

TAT Governor Mr. Yuthasak said the new initiative, co-branded ‘Amazing Thailand Amazing 8K’, is based around Sharp’s latest Aquos 8K full HD televisions that are being imported into Thailand for the first time this year.

“‘Amazing Thailand Amazing 8K’ is an important step in the cooperation between the government and Thai private sector to elevate the country’s tourism image in line with the Royal Thai Government’s ‘Thailand 4.0’ initiative.

“It represents yet another important tool to present the beauty of Thailand to new generations of potential travellers, whilst highlighting various aspects of TAT’s new marketing concept ‘Open to the New Shades’.”

AT and Sharp Corporation sign MOU to co-promote ‘Amazing Thailand Amazing 8K’ 2
(In photo, front left) Mr. Robert Wu, Managing Director, Sharp Thai; Mr. Yuthasak Supasorn, TAT Governor; Mr. Yoshihiro Hashimoto, Executive Managing Officer and Head of President Office, Sharp Corporation; and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications

Sharp brought in…

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