Bangkok, 4 April, 2018 – The Tourism Authority of Thailand (TAT) and Sharp Corporation recently signed a two-year Memorandum of Understanding (MOU) to jointly promote TAT’s ‘Amazing Thailand’ campaign, utilising Sharp’s latest Aquos 8K series technology to produce a cutting-edge HD video of Thailand’s diverse tourism destinations, attractions and events.
Those present for the MOU signing included a TAT delegation led by Governor, Mr. Yuthasak Supasorn, and Deputy Governor for Marketing Communications, Mr. Tanes Petsuwan, together with Sharp Corporation Head of the President’s Office, Mr. Yoshihiro Hashimoto, and Sharp Thai Managing Director, Mr. Robert Wu.
TAT Governor Mr. Yuthasak said the new initiative, co-branded ‘Amazing Thailand Amazing 8K’, is based around Sharp’s latest Aquos 8K full HD televisions that are being imported into Thailand for the first time this year.
“‘Amazing Thailand Amazing 8K’ is an important step in the cooperation between the government and Thai private sector to elevate the country’s tourism image in line with the Royal Thai Government’s ‘Thailand 4.0’ initiative.
“It represents yet another important tool to present the beauty of Thailand to new generations of potential travellers, whilst highlighting various aspects of TAT’s new marketing concept ‘Open to the New Shades’.”
Sharp brought in…