Thursday, July 18, 2024

FRASERS PROPERTY SINGAPORE PARTNERS WITH NATIONAL GALLERY SINGAPORE TO BRING LOCAL IMMERSIVE ART INSTALLATION AND ACTIVITIES TO THE COMMUNITY AT ITS MALLS


3D art installation, A Stroll in the Painting, by Singaporean artist Yip Yew Chong and inspired by Cheong Soo Pieng, brings audience to the vibrant marketplaces of Southeast Asia in the 1960s and 1970s. Live painting and meet-and-greet sessions with Yip Yew Chong, storytelling sessions and participatory art activities for the young and old to rove across four of Frasers Property Singapore’s malls in July. Part of renewed outreach partnership to promote art accessibility between Frasers Property Singapore and National Gallery Singapore.

SINGAPORE, June 27, 2024 /PRNewswire/ — Frasers Property Singapore and National Gallery Singapore are delighted to continue their partnership and provide an immersive art experience to the community, with the aim to enhance art accessibility and inclusivity.


Singaporean Artist Yip Yew Chong with his 3D mural of A Stroll in the Painting, capturing the essence of the bustling marketplaces of Southeast Asia of yesteryears.

A Stroll in the Painting is the centrepiece of this exciting partnership for the second consecutive year. This innovative roving art installation transports visitors back in time to a bustling marketplace reminiscent of Southeast Asia in the 1960s and 1970s, brought to life by renowned Singaporean artist Yip Yew Chong. This coming July, visitors to four of Frasers Property Singapore’s malls – Northpoint City, Waterway Point, Tampines 1 and The Centrepoint, will get to engage with the artwork not just visually, but through interactive elements designed to evoke the experience of strolling through a traditional Southeast Asian marketplace, in addition to participating in other enriching activities that serve to foster intergenerational bonding and inspire conversations around sustainability and conservation efforts.

Singaporean artist, Yip Yew Chong, is celebrated for his heritage murals across local neighbourhoods such as Tiong Bahru, Kampong Glam, and Chinatown. Since 2015, he has painted over 70 street murals. His art vividly captures the culture and identity of the communities it represents with relatable portrayals of Singaporean heritage and daily life.

The installation is inspired by the iconic works of Cheong Soo Pieng, one of Singapore’s most influential artists. Regarded as a leading figure within Singapore’s art history, Cheong Soo Pieng is known for his distinctive style, which stemmed from a profound understanding of easel painting and Chinese aesthetics. His exhibition, Cheong Soo Pieng: Layer by Layer, is currently being displayed at National Gallery Singapore, from 5 April to 29 September 2024.

Ms Annabelle Tan, Deputy Director (Learning & Outreach), National Gallery Singapore, said, "We are delighted to partner with Frasers Property Singapore yet again in making art accessible to a broader audience. A Stroll in the Painting not only brings the vibrant history of Southeast Asia to life but also promotes inclusiveness by inviting everyone to engage with art. This initiative perfectly aligns with the Gallery’s mission to connect art and people and making art a part of everyday life."

Ms Molly Lim, Deputy Chief Operating Officer of Frasers Property Singapore, said, "This collaboration, as part of our Art for Good initiative at our malls, underscores our commitment to integrating art into everyday spaces, creating enriching experiences for our community. We are excited to see how an immersive art installation like A Stroll in the Painting, interactive sessions with the local artist and other community engagement activities will inspire our malls’ visitors and spark creative conversations. Bringing art into our malls will help foster the community’s deeper connection with our cultural heritage, create greater appreciation for art, and enable people from all walks of life to bond over art."

The installation will feature a variety of engaging activities, including storytelling sessions, live painting and meet-and-greet sessions with the artist Yip Yew Chong, and drop-in art activities. These activities are designed to deepen visitors’ appreciation of Southeast Asian art and culture. The roving installation will be open from 12pm to 8pm throughout July, with free entry for all visitors. The event is wheelchair- friendly, ensuring an inclusive experience for everyone.


Yip Yew Chong’s A Stroll in the Painting captures the essence of the bustling marketplaces of Southeast Asia of yesteryears.


Interactive photo opportunities at the immersive art installation

This partnership underscores a mutual commitment to extending the reach of modern Southeast Asian art beyond the Gallery’s walls. By introducing immersive art experiences at select Frasers Property Singapore’s malls, the partnership inspires visitors to delve into art through accessible art encounters, welcoming everyone regardless of age, ability or background.

The roving art installation is one of the highlights of Art for Good, an annual initiative organised by Frasers Property Singapore, dedicated to enhancing inclusivity through collaborative art projects at its malls. As a leading real estate company, Frasers Property Singapore is deeply committed to creating vibrant and inclusive spaces at its properties strategically integrated within the fabric of many communities and located near major transportation nodes. The malls function as social hubs, meeting diverse community needs and offering a platform to drive positive social and environmental impact together with the communities.

Here is the full schedule of the roving art installation and other engaging activities for everyone:

Exhibition Date

Venue

Storytelling Sessions

Artist Meet and Greet

2 – 7 July

Northpoint City

Level 1, North Atrium

Saturday and Sunday
1pm, 2.30pm, 4pm

NA

9 – 14 July

Waterway Point
Basement 2, Cove

Saturday: 1pm, 2.30pm, 4pm
Sunday: 4pm, 5.30pm

Sunday, 14 July:
1pm to 3pm

16 – 21 July

Tampines 1

Level 1, Main Atrium

Saturday: 1pm, 2.30pm, 4pm
Sunday: 4pm, 5.30pm

Sunday, 21 July:
1pm to 3pm

23 – 28 July

The Centrepoint
Level 1, Atrium

Saturday: 1pm, 2.30pm, 4pm
Sunday: 4pm, 5.30pm

Sunday, 28 July:
1pm to 3pm

For more information, please visit https://bit.ly/ArtforGood2024.

About National Gallery Singapore

National Gallery Singapore is a leading visual arts institution which oversees the world’s largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments – City Hall and former Supreme Court – that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore’s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Musée d’Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.

In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper’s annual global survey of attendance at art museums, taking 20th place. It was the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums in 2018. The Gallery also won the awards for "Best Theme Attraction" at TTG Travel Awards 2017, "Best Attraction Experience", "Breakthrough Contribution to Tourism" and "Best Customer Service (Attractions)" at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore’s tourism landscape.

About Frasers Property Singapore

Frasers Property Singapore is a strategic business unit of SGX-listed Frasers Property Limited, a multi-national company that owns, develops, and manages a diverse and integrated property portfolio.

Frasers Property Singapore owns, develops and/or manages residential, retail, office and business space properties in Singapore.

Over the years, it has developed over 22,000 quality homes. It oversees a portfolio of 12 shopping malls in Singapore and six office and business space properties. Nine of the retail assets and one office property is held under Frasers Centrepoint Trust, and another office property is held under Frasers Logistics & Commercial Trust.

For more information on Frasers Property Singapore, please visit frasersproperty.com/sg

About Frasers Property Limited

Frasers Property Limited ("Frasers Property" and together with its subsidiaries, the "Frasers Property Group" or the "Group"), is a multinational investor-developer-manager of real estate products and services across the property value chain. Listed on the Main Board of the Singapore Exchange Securities Trading Limited ("SGX-ST") and headquartered in Singapore, the Group has total assets of approximately S$40.1 billion as at 31 March 2024.

Frasers Property’s multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail. The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.

Frasers Property is also the sponsor of two real estate investment trusts ("REITs") and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

The Group is committed to inspiring experiences and creating places for good for its stakeholders. By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business. It is committed to be a net-zero carbon corporation by 2050. Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves. Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.

FOR MEDIA QUERIES, PLEASE CONTACT:

National Gallery Singapore

Kristin Teo 9386 4313

[email protected]

Frasers Property Singapore

Tay Wan Rong 9368 9986

[email protected]

 

Source : FRASERS PROPERTY SINGAPORE PARTNERS WITH NATIONAL GALLERY SINGAPORE TO BRING LOCAL IMMERSIVE ART INSTALLATION AND ACTIVITIES TO THE COMMUNITY AT ITS MALLS

>

This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Must Read