Thailand’s wellness economy reached US$40.5 billion in 2023, growing 28.4% and becoming the fastest-growing global wellness market, driven by wellness tourism and diverse offerings like holistic healing and medical tourism.
By the end of 2023, Thailand’s wellness economy reached an impressive US$40.5 billion, marking it as the world’s fastest-growing wellness market, according to the Global Wellness Institute. This growth reflects a substantial 28.4% increase from 2022, showcasing Thailand’s significant role in the US$6.3 trillion global wellness economy.
The report, conducted with BDMS Wellness Clinic, highlights Thailand’s rich offerings, from ancient healing practices to advanced medical tourism. Wellness tourism alone generated US$12.34 billion in 2023, with international travelers spending notably more than domestic tourists.
Thailand’s diverse wellness sectors saw significant growth, including thermal/mineral springs, mental wellness, and wellness real estate. Experts emphasize the country’s unique resources and cultural heritage as key factors in its ambition to become a top global wellness destination. For further insights, you can access the full report online.
Source : GWI releases new data on Thailand’s fast-growing $40.5bn wellness market
