The Tourism Authority of Thailand won FITUR 2025’s Best Stand Award, showcasing Thai culture and sustainability through traditional crafts, eco-friendly designs, and engaging experiences, emphasizing Thailand’s commitment to sustainable tourism.
The Tourism Authority of Thailand (TAT) captured the Best Stand Award at FITUR 2025, showcasing Thai culture and sustainability. Held in Madrid from January 22-26, the exhibit featured unique aspects of Thailand’s heritage while emphasizing eco-friendly design elements.
TAT Governor Ms. Thapanee Kiatphaibool expressed pride in the innovative and sustainable approach taken by the team. The stand showcased cultural installations, including traditional fabrics, that highlighted Thailand’s commitment to sustainable tourism alongside its rich cultural heritage.
Visitors enjoyed “5 Must-Do Experiences” like Muay Thai and umbrella painting, demonstrating Thailand’s soft power. Winning in the Countries/Regions category showcased TAT’s exemplary storytelling and design, further solidifying Thailand’s reputation as a premier travel destination.
Source : Thailand Wins Best Stand Award at FITUR 2025 for Excellence and Sustainability