The Thai government is boosting durian exports by ensuring quality, expanding markets, and addressing chemical contamination concerns, targeting growth in the U.S., EU, India, and collaborating with China.
Focus on Quality and Market Expansion
The government is committed to enhancing durian exports by prioritizing quality assurance and exploring new international markets. With advanced agricultural techniques and strict quality control measures, authorities aim to market locally grown durians as premium products globally. Efforts include strengthening trade partnerships and simplifying export regulations, providing a smoother route for growers and exporters.
Addressing Safety Concerns and Broadening Horizons
Thailand is addressing safety concerns in durian exports, particularly to China, by collaborating on improved import inspection processes. Commerce Minister Pichai strives to tackle chemical contamination issues while engaging Chinese officials in farm inspections. Thailand also targets the U.S., EU, and India markets, expecting sales growth and aims to register Thai durian as a Geographical Indication (GI) product to enhance its reputation.
The government’s recent initiatives aim to bolster confidence in the export potential of durians, often regarded as the “king of fruits.” Recognizing the increasing global demand, especially in markets like China and the broader Southeast Asian region, government agencies are focusing on enhancing both the quality of the produce and the efficiency of its distribution channels. By adopting advanced agricultural techniques and stringent quality control measures, the authorities intend to ensure that only the finest quality durians reach international markets.
One of the key strategies involves working closely with local farmers, providing them with better training and resources to improve their cultivation practices. This includes the implementation of sustainable farming methods, the use of high-quality fertilizers, and pest control measures that minimize environmental impact. These efforts are designed to meet the rising standards expected by international buyers, as quality remains a significant determinant of export success.
In addition to quality improvement, the government is investing in the development of infrastructure critical to the export process. This includes constructing modern packing and processing facilities that adhere to international standards and certifications. Such facilities are essential to maintaining the fruit’s freshness and quality during transit, ultimately leading to enhanced shelf life and consumer satisfaction.
Trade agreements with key importing countries are also being prioritized. By negotiating favorable trade terms, the government aims to reduce tariffs and facilitate smoother customs procedures, thus expanding market access for local durian farmers. Furthermore, promotional campaigns highlighting the unique qualities and benefits of durians are being launched in target markets to boost consumer awareness and preference.
These concerted efforts are expected to significantly enhance the global standing of the durian industry, positioning it as a robust sector within the agricultural export landscape. Through sustained focus on quality and market expansion, the government seeks to ensure that durian remains a valuable export commodity with significant growth potential.
Source : Government Boosts Confidence in Durian Exports, Emphasizes Quality and Market Growth
