WHA Group’s 5-year plan targets 150 billion baht revenue by 2029, driven by Chinese investments. Focus includes logistics, renewable energy, and technology to boost ASEAN presence and sustainability.
WHA Group’s Strategic Vision
WHA Group has unveiled an ambitious five-year business plan, targeting 150 billion baht in total revenue by 2029, spurred by strong investments from Chinese investors, which contributed 65% to their portfolio over three years. This growth primarily focuses on the automotive and electrical appliance sectors. The company’s robust strategy includes expanding its operations to include logistics, mobility, industrial estates, utilities, and digital solutions, emphasizing sustainability and innovation. A notable 20-30% increase in average land prices was also announced, reflecting the growing demand in these sectors.
Expanding Horizons and Sustainability Goals
The group’s 2025-2029 strategy involves a substantial 119 billion baht investment to boost revenue by 2.9 times from 2024 levels. WHA aims to reach 1,185 megawatts of signed power capacity by 2025, leveraging renewable energy sources for 657 megawatts. Their focus extends to enhance green solutions and supporting 20,000 EVs by 2029. Strengthening its ASEAN presence, the company plans to sell 2,350 rai of land across Thailand and Vietnam, catering to industries like automotive and electronics. WHA Group’s strategic direction is anchored on leadership, innovation, sustainability, and performance excellence.
WHA Group, a leading logistics and industrial estate developer, recently outlined a strategic 5-year plan designed to solidify its position as an attractive destination for Chinese investors. Following the United States’ political shift under Trump’s renewed presidency, dubbed “Trump 2.0,” the global economic landscape is experiencing shifts that could influence investor confidence and distribution of capital within Southeast Asia.
WHA Group’s plan takes into account the potential geopolitical changes and trade policies expected from the Trump administration, which may result in increased tariffs and strained trade relations between the U.S. and China. To capitalize on this, WHA Group is positioning itself as an alluring gateway for Chinese enterprises seeking to diversify their market presence and mitigate risks associated with U.S.-China tensions.
Central to WHA’s strategy is an aggressive expansion of their logistics and industrial estate offerings in Thailand and Vietnam. By leveraging Southeast Asia’s strategic geographic position, WHA plans to enhance its infrastructure and service offerings to support companies that wish to relocate or expand manufacturing facilities, thereby reducing reliance on Western markets. The Group is also investing heavily in green technology and smart infrastructure to meet the rising demand for sustainable and technologically advanced facilities, aligning with China’s ambitions towards a greener Belt and Road Initiative.
WHA Group is also focused on fostering a business-friendly environment, working alongside governments to streamline investment processes and offer compelling incentives for Chinese investors. Initiatives include tax breaks, relaxed regulations, and the establishment of special economic zones tailored specifically for Chinese businesses.
Furthermore, WHA is strengthening its digital network infrastructure to facilitate seamless cross-border operations and management, a critical factor for Chinese investors who prioritize technological integration. By acknowledging the fluctuating global trade dynamics and emphasizing a robust, forward-thinking investment environment, WHA Group aims to not only attract Chinese investors but also redefine its role within Southeast Asia’s industrial and logistics sector as a pillar of growth and opportunity in a post-Trump 2.0 world.
Source : WHA Group Announces 5-Year plan following Trump 2.0 to Attract More Chinese Investors