BANGKOK (NNT) – Turning to the online domain to offset limitations due to COVID-19, the Ministry of Commerce has launched the TOPTHAI Store on Indonesia’s Blibli.com platform, with the intention of penetrating the market in the archipelago.
Assistant to the Minister of Commerce, Sansern Samalapa explained today that the office is building an international e-commerce network with a particular focus on ASEAN nations, which include many key trade partners for Thailand and have a high volume of online transactions.
Most recently, the ministry received cooperation from Blibli.com, a leading B2C platform in Indonesia with over 26 million customers, to introduce TOPTHAI Store, presenting over 1,500 Thai products to the Indonesian market. Ranging from health goods to lifestyle products,
the store is expected to generate no less than 50 million baht in sales.
The store is run by the Department of International Trade Promotion, and has already secured positions on several target e-commerce platforms. Focusing on distinct Thai products selected by the state agency, the store has been enhancing Thailand’s trade potential in the online space by underlining product quality.
The Blibli.com store is the fifth iteration of TOPTHAI. It was previously established on Tmall.com and Tmall Global in China, Bigbasket.com in India, Amazon.com of the US and Klangthai.com in Cambodia, all together generating over 465 million baht in trade.