Positioning Chiang Rai for MICE

Efforts are underway to promote Chiang Rai as a meetings and events destination focusing initially on the China market.

The initial promotion to showcase Chiang Rai’s potential in the meetings market was undertaken at the recent IBTM CHINA 2016, held in Beijing.

The objective was to introduce the far-north province to China’s meeting planners for small meetings with a green tourism branding.

It follows comments made by the Tourism Authority of Thailand governor, Yuthasak Supasorn. earlier in the year. He said Chiang Rai province had been designated a business model for sustainable tourism development in 2017, that would position the province as a green tourism destination

via Positioning Chiang Rai for MICE — Thailand Business News