Wednesday, May 25, 2022

Good Potential of Myanmar dried tea for German tea market penetration

Germany is the second largest importer and exporter of dried tea in EU. Hamburg, a seaport city in Germany, is famous as the Tea Capital and tea companies, Service providers such as laboratories and German Tea Association exist in this city. Germany use dried tea which is imported for domestic consumption and re-exports it to more than 100 countries, with 65% of its exports to EU. In Germany, green tea and black tea are the most commonly consumed, with an average of 28 liters per capita in 2020. 

German people prefer black tea and they use it by bombinating natural herbs, fruits and vegetables for health. 

Specialty teas are also being imported by German companies as high quality and unique aromatic teas and are chosen as a selection from tea consumers. Consumers are now more interested in drinking dry tea instead of coffee. It is important to get organic certification for Specialty Tea and Fair Trade Certificate has become a market requirement. Germany is also an important gateway for specialized tea in EU. The German Tea and Herbal Infusions Association is a merger of the German Tea Association and the Herbal Infusions Association since 2020.

Dry tea from Myanmar is imported by German companies which are Teegschwendner Company and Chardo Company. Myanmar Fermented Tea products are now available on the German online marketplace (www.teafood.de) and other Myanmar tea companies are working to expand their reach into the German retail and online markets. As tea products from Myanmar are specialty tea quality, Myanmar exporters will need to make efforts to expand their exports to Germany and Europe, where demand is high.

Source: www.myantrade.gov.mm

April 05, 2022

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